What is AZ 1?

AZ products are portraits of Croatian personages whose work and creative endeavour have left a mark in the world. Through them, FABULA CROATICA promotes Croatian values. AZ can serve as a business gift, a reward for achieved success and results in a competition or project or as a painting hung on the wall of an institution, enterprise or home as a role model or a reminder of that person’s greatness and contribution to Croatia and the world.

Za prvu ličnost proizvoda AZ projekta FABULA CROATICA izabrana je Ivana Brlić Mažuranić kao svjetski poznata hrvatska književnica koja je postigla niz istaknutih dostignuća na polju književnosti.


The name AZ

Since the first Glagolitic letter of azbuka (Glagolitic alphabet) symbolically represents a man, a person and a persona, portraits of Croatian personages are given the name AZ so this business gift, the first in the series, is called AZ 1.

The identity of AZ

One of the characteristics which contributes to the identification of AZ is the red line on the side, visible from the front.

White on white

The frame is made from wood painted in white. The thin framework additionally emphasizes the content of the product and gives lightness to the whole AZ.

A worthy display

The content of the product is further accentuated with a double passé-partout on which a third passé-partout which measures 5 mm in width is placed. Together they contribute significantly to the visual aspect of the whole product. In addition, the FABULA CROATICA logo is imprinted on the widest passé-partout.

Protects what’s inside

Glossy transparent glass serves as a protection of what is inside the product AZ.

The back

The back is painted with a red matte varnish and has a laser-made opening designed to make the installment of AZ on the wall as easy as possible. Product information is printed on the back in white.

Why Glagolitc script?

Glagolitic script has formed a basis for Croatian literature, it enabled cultural expressions and preserved the values of that time written in glagolitic books. And how Ivana Brlić Mažuranić created literary works of Croatia’s and world’s literature, it is justified to say how multi meaning Glagolitic script stands as an atribut which communicates her professional title.

Why Ivana Brlić Mažuranić?

Ivana Brlić Mažuranić was chosen as the first personage to be featured on Fabula Croatica’s product AZ since she is a world known Croatian writer who achieved a series of prominent achievements in literature: I. In 2008, when the idea of product AZ 1 was born, 70th anniversary of her death was marked, II. In 1937 Ivana Brlić Mažuranić became the first female member of Croatian Academy of Sciences and Arts (CASA), III. CASA nominated her for the Nobel Prize twice, IV. Her works have been translated into many world languages.

The whole package

With every AZ product there is a bag (packaging) and a certificate for contributing to cultural heritage. Taking this product is also a promotion of Ivana Brlić Mažuranić’s work and creative endeavour. The certificate contains (in both Croatian and English) information about the Glagolitic script, Epistula Croatica and the personage that is represented through AZ, and in this case that is Ivana Brlić Mažuranić.