These lectures aim to encourage its participants to think about the Croatian culture, its importance in creating a national identity, to reflect on their immediate and wider environment, to encourage critical and creative thinking and to find solutions to selected problems. The series of lectures entitled FABULA CROATICA DESIGN aims to introduce its participants to concepts such as design,Glagolitic scriptidentity and brand. The whole series of lectures and tutorials is designed so that upon its completion the participants have a product or service with a defined idea, visual identity and strategy for placing this product on the market.