During the 7th Sabor glagoljaša “Slovo rogovsko” in Zadar our spokesperson Filip Cvitić held a lecture on 12th September 2016 about the cultural heritage’s commercial potential on the examples of our products and services. The lecture is focused on how to use cultural heritage and turn it into products and services that should benefit users. We emphasized  how cultural heritage formed through products or services should provide the user a value for money. How it should follow the conditions set by the market and the competition in order to build success.